Students get creative with TikTok and Gala promotion

Southeastern students have taken initiative in providing viewers with both fun and informative TikTok videos to spread awareness for the 2021 Richard Murphy Hospice Gala.

Aaliyah Coston and Errol Raymond are spearheading the efforts for the video content creation, bringing together other students in the class for creative collaboration.

“TikTok is one of the biggest platforms out right now, so it’s good to use,” said Coston. “Everyone – young, old – it doesn’t matter. All ages are on it.”

Each week, they choose new ideas and different students to participate in filming a TikTok video.

“Having ideas from other people makes it more fun for everybody. Not only that, it gives us more of a variety of things to do,” said Raymond.

The communication students are excited to work with their fellow classmates to brainstorm different ways to help the Hospice House while enjoying the learning experience.  

“I’m excited to work with everyone, to see everyone’s different expertise and what they like, their ideas to make the TikToks better,” Coston shared. “I know that we have creative ideas, but we’d like to hear from everyone else too.”

Ashley Barado, Graphic Design Chair for the Gala, said the Hospice House had not used TikTok or video content to promote the Galas in the past, but she is looking forward to seeing it in action.

“We’ve always just done designs on Canva and posted them on Facebook,” she said. “We just got Instagram last year, and even if you go back and look, there’s not much action on here at all. Having TikTok this year is really a big deal and hopefully it will help grow awareness.”

To support the Richard Murphy Hospice House and the 2021 Gala, follow the TikTok page @selugala. Like, comment, and share to help spread the word!